Sustaining a successful business takes more than expert knowledge of the product or service you sell. As markets shift and customer needs evolve, it can be difficult to tell whether your business decisions are still consistent with the value you provide, the people you serve, and what makes you different from your competitors.
‍
Led by Mustard & Moxie founder Anna Boudinot, this free 90-minute workshop helps established business owners step back from daily demands and assess the big picture. Drawing from Anna’s experience as a marketing strategist and business owner, as well as her graduate education at UCLA Anderson School of Management, the session helps participants make more intentional decisions about business strategy.

Three women in an office reviewing papers together.

what to expect

This workshop is designed as a strategic check-in. You’ll assess what’s working, identify where your business may be drifting, and leave with a practical framework built around three questions: Who are we trying to serve? What makes us different? And does this decision strengthen the value we provide?

Learning Outcomes:

Identify where your business strategy has remained consistent and where it has begun to drift.
Evaluate future opportunities and decisions using these three strategic drivers.
Assess the alignment between target customer segments, competitive differentiators, and value proposition.

A man sitting in front of a computer, taking notes on a notepad.

when and where

This is a free workshop that will be offered live via Zoom!
‍
‍Tuesday, August 25, 5:30-7:30 pm PT (8:30-10:30 pm ET)
Click here to register.

‍Can’t make it? Sign up for our email list to be notified of future workshops.

Keeping Your Business Strategy on Course